Our no-B.S.*, no-fluff, no-posting-for-the-sake-of-posting Publishing Policy
Our publishing policy is very simple:
“Blessed are they who have nothing to say… and cannot be persuaded to say it!”
It helps to ensure that you only hear from us when we have something we consider worth saying. In other words, we don’t publish for the sake of publishing.
When you subscribe, we guarantee three important things:
We promise to respect your…
- Trust — we value your trust in our integrity and we will never knowingly breach that trust or compromise our integrity. (Yes, it costs us some short-term gain, but it prevents considerable long-term pain. And we sleep well at night.)
- Intelligence — we don’t engage in hype, buzz or spin, nor will we bury you in sales pitches riddled with hyperbole and emotional blackmail (including false hope, false scarcity and false urgency). We refuse to practise “ambush” selling.
Our ezines are all published from a single mailing list — but it’s sensibly segmented so you can choose only the kind of information that’s relevant to YOU. You can alter your preferences, or unsubscribe from any ezine, at any time. (Link in every email sent.)
(*B.S. – Bogus Science, Bozo Statistics, Beguiling Sophistry, Bewildering Semantics, Blatant Salesmanship, Blarney Stoning, Blind Stupidity, Bait for Suckers or old-fashioned Bovine Sediment. Take your pick… it’s all just the same old deceptive B.S. anyway.)