We don’t like “Ambush” Selling!
We don’t like One-Time Offers (OTOs), up-sells, down-sells and cross-sells very much because they typically prey on people’s fear of loss. They’re usually a form of manipulative selling that goes against the principles of Fourth Generation™ Selling, which guide everything we do in our business.
In other words, we don’t believe in ambushing you, just because you’ve already bought from us, to pressure or manipulate you into buying even more from us using blatant emotional blackmail.
But, like most things in life, what makes the real difference between good or bad, ethical or unethical, desirable or undesirable, isn’t so much WHAT you do as WHY and HOW you do it… your motives and methods.
For example, selling is WHAT you have to do to make a profit in business. There’s simply no other way. To make a profit you have to sell something for more than it costs you. End of story. But being pushy and manipulative isn’t WHAT you do when selling… it’s WHY and HOW you do it. The most successful sales professionals are NEVER pushy or manipulative.
We’re happy to reward you if you’re decisive and know what YOU want.
So we sometimes offer OTOs, up-sells, down-sells and cross-sells with some of our products. Those rewards may be a one-time only special price on Master Resale Rights or similar. But these offers are never the ONLY way to purchase our products. They’re available to you at any time — just not at that special price.
So you won’t find any hype or manipulative tactics on our OTO and other offer pages. Just an attractive offer — IF it’s something you need and want right now. Otherwise, you can get it at the regular price at any time if now isn’t the right time for you. The choice is yours, and we won’t insult you by trying to get you to buy through the use of pushy, emotional manipulation.