Why have we put Australia’s fastest-selling small business book online for you to read free of charge?
For a start, it was first published in 1996. So it doesn’t have much to say about the Internet and online business.
However, it’s content is actually timeless, and all about surviving and thriving in your small business by being more productive and profitable.
That’s evergreen stuff — and absolutely essential knowledge for every small business owner, or for anyone thinking about starting or buying a small or home-based business.
Second, because of its success — not only with small business owners, but also as required reading in business schools in six countries — author, John Counsel, wanted to give something back to small business owners and aspiring small business owners, students and anyone else interested in the subject.